Azure Airlines is a conceptual premium sub-brand of KLM Royal Dutch Airlines: the world's oldest operating airline under its original name, founded in 1919.
Based in the Netherlands, the airline is a key member of the Air France-KLM group and the SkyTeam alliance.

A mockup of KLM Royal Dutch Airlines branding with luxury elements incorporated to serve as inspiration for a proposed premium sub-brand.

The logo mark resembles both a crown, an homage to the parent KLM logo, as well as an azure butterfly (Celastrina ladon).

Azure Airlines

Logo
Mobile app design
iOS widget design (small, medium, and large)
Icon set
Airplane wrap
Promotional billboard

Gold Award: Systems
2023 Signs, Symbols, and Letterform Marks Competition, United Designs Alliance (UDA)

Student Silver ADDY Award
2023 Western Virginia Advertising Awards (ADDYs), AAF Roanoke

Bronze Award: Signs
2023 Signs, Symbols, and Letterform Marks Competition, UDA

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